Having already changed the social media platform’s icon with a Dogecoin image, modified an e mail response to press inquiries to a poop emoji, and used the platform to taunt the likes of Invoice Gates and former workers, Elon Musk appears to be making good on an concept he had round this time final 12 months; rebranding Twitter to the moniker “Titter.”
The platform’s head workplace in San Francisco now sports activities a painted-out W on its signal, with Musk tweeting a photograph of the brand new look on Monday.
The Twitter CEO mentioned the transfer was made as a result of the owner of the constructing had insisted that legally, the signal couldn’t be modified.
“Downside solved,” Musk crowed, declaring that the W had not been eliminated however merely coated with white paint.
Our landlord at SF HQ says we’re legally required to maintain signal as Twitter & can not take away “w”, so we painted it background colour. Downside solved! pic.twitter.com/1iFjccTbUq
— Elon Musk (@elonmusk) April 10, 2023
It’s not the primary time Twitter has fallen out with its landlords.
In December the New York Instances reported that the enterprise had stopped paying lease for a few of its workplaces—together with its San Francisco HQ—in a bid to renegotiate leases.
It was unclear how a lot the corporate allegedly owed, although it had apparently refused to switch fee for plenty of weeks.
Followers of the SpaceX founder additionally received’t be stunned by the modifications to the outside at 1355 Market Avenue, after Musk initially floated the proposal to Twitter customers in April 2022.
In keeping with the Financial Instances, in April 2022, Musk tweeted a ballot asking customers if the W within the firm’s identify ought to be eliminated, giving solely two solutions: “Sure” and “After all.” The ballot was later deleted.
Elon Musk, in a outstanding present of maturity, has eliminated the “w” from Twitter’s emblem outdoors their San Francisco HQ. The corporate now reads as “Titter” pic.twitter.com/0i914uEygX
— LeGate🤠 (@williamlegate) April 6, 2023
Polls appear to be considered one of Musk’s most well-liked strategies for making main selections in regards to the enterprise.
In December 2022, Musk requested customers whether or not he ought to step down because the platform’s boss—to which customers overwhelmingly voted “sure.”
Regardless of promising to abide by the outcomes of the ballot, and complaining about how a lot work his CEO function is, Musk has but to call a brand new CEO.
The rebranding of Twitter’s HQ is merely the newest in a sequence of modifications on the as soon as bustling workplaces.
For a begin, the positioning was filled with round 7,500 workers earlier than Musk’s $44 billion leveraged buyout—now inner data present its headcount has dropped by round 80%.
Groups which were gutted reportedly embrace those who cowl human rights, machine studying ethics, curation, communications, and accessibility.
In the meantime, the within of the constructing has additionally been stripped, with the brand new proprietor promoting off a whole lot of things at public sale together with a blue Twitter chook statue, a handful of Eames chairs, large flat-panel TVs, and quite a lot of kitchen tools starting from a vegetable dryer to greater than a dozen espresso machines.
The gadgets have been listed on the web web site BidSpotter below the heading “On-line Public sale Sale That includes Surplus Company Workplace Belongings of Twitter,” with most gadgets displaying opening bid costs set at $25 and $50.
On high of that, workers who have been not too long ago informed returning to the workplace was not “elective” should get used to Musk being adopted round by bodyguards—who reportedly even comply with him into the restroom.
Twitter responded with a 💩 when approached by Fortune for remark.